Our Work

SOCIAL MEDIA • CREATIVE MARKETING STRATEGIES • BRAND IDENTITY DIRECTION

Our approach is simply rooted in collaboration. We work closely with you to reflect your values, personality, and vision. Whether it’s designing a website, guiding your brand’s visual direction, or developing marketing strategies, we’re here to help your business grow efficiently and effectively!

  • I collaborated with graphic designer and Upstate of Mind co-founder, Tim Fealey, to create an entirely new logo inspired by their vintage hand-painted sign outside their shop. Our goal was to honor the original character and charm of the sign while creating a timeless design that was instantly recognizable to locals.

    Logo kindly donated by Tim Fealey.

  • I created an easy-to-navigate website for the Little Falls Community Co-op that I wanted to feel warm, welcoming, and rooted in the spirit of the community. I created a cohesive on-brand color palette and utilized Canva for their hand-drawn styled vegetable icons.

  • I created a set of templates for the Co-Op to use across Instagram, Facebook, and print media, making it easy to share updates, events, and promotions online or offline.

Little Falls Community Co-Op

JT Woodworks

  • I updated the JT Woodworks website on Shopify to better showcase the craftsmanship behind each handmade piece. I also built out a clean, SEO-friendly e-commerce experience to help promote and sell his Kumiko starter kits.

  • I assist with weekly email campaigns and have created a template that’s instantly recognizable to customers, with a cohesive layout that’s both informative and visually appealing.

  • I support JT Woodworks with social media strategy by creating content tailored to his niche, using engaging visuals and messaging that resonate with his audience. I also prioritize SEO keywords in captions and hashtags to help improve visibility and reach the right people organically.

Lovin’ Mama Farm

  • Website coming soon!

  • I create weekly email campaigns for Lovin’ Mama Farm that share farm updates, fun facts, market locations, and a seasonal list of the vegetables and products available at that weekend’s farmers market. It helps keep the community informed and connected to the farm.

  • I assist with social media by creating engaging, farm-focused content that reflects the heart of Lovin’ Mama Farm. From behind-the-scenes moments to timely updates, I help share the beauty of each season while keeping the community informed and inspired.

Upstate of Mind

  • Social Media Management

  • Email Campaigns

  • Website SEO Optimization

  • Influencer & Brand Collaborations

  • Event Coordination

I also had the absolute privilege of taking photos of The Local Branch’s new store in Saratoga Springs, NY. Mackenzie and Blaine have been making heritage handcrafted leather goods since 2009, which all started in their gorgeous Airstream trailer!

The Local Branch