As the Marketing Coordinator and Social Media Manager for Upstate of Mind, I wear many hats! My role is all about bringing the brand’s laid-back, small-town vibe to life—it is a state of mind, after all!

From curating an Instagram feed that blends stunning lifestyle photography with relatable (and sometimes silly) content, to coordinating exciting projects like collaborations and events, I strive to help create a space that feels inspiring, adventurous, and welcoming. I also create email campaigns, optimize their website SEO, and update their product listings weekly.